Why Businesses See Profits in Sustainability

This article in the Economist, "Why Firms Go Green" shows that businesses are beginning to lead the way by implementing business sustainability methods. Not only will business sustainability practices help reduce the amount of natural resources consumed, but they can cut precious costs. We all know that businesses exist to create wealth, so why not increase your business' social, economic and environmental capital by implementing sustainability practices throughout the enterprise? Larger companies like Alcoa, SAP, and Unilever are baking sustainable processes in their operations. But these methods aren't just for big business, small-to-medium sized businesses and non-profits can benefit from sustainability initiatives as well. I'm glad to see the Economist pick up on the growing trend of sustainability in the business world.