Could the Bloom Box Fuel Cell Revolutionize the Power Industry?

The Bloom Box fuel cell was featured last night on 60 minutes and "the tubes" are abuzz with speculation. It seems like an attractive technology. Fuel (natural gas, biofuels, etc.) goes into one side of the fuel cell, oxygen goes in the other, and the catalyst creates electricity. The beauty of the fuel cell, unlike let's say the internal combustion engine, is that there are no carbon emissions. I have my doubts, but I must admit I am intrigued at the possibility that most homes, who already have natural gas pumped in to heat their water or power their furnace, could use natural gas to power the Bloom Box and generate clean electricity in the home.

Whatever the outcome, I can't wait until Thursday when the Bloom Box is officially revealed to the public.