What We Learned About Energy Efficiency and Sustainability in 2009

Interesting piece from the Shelton Group on how energy efficiency and sustainability concepts have faired this past year. I've often heard a term like "green" was overused, but from the looks of 2009 "green" is probably here to stay in 2010. One of the most interesting tidbits from the article:

"Social psychologists and neuroscientists tell us that the human brain responds more powerfully to a “Don’t waste” message than a “Save money” message. It might seem like a small tweak, but studies show that “Don’t waste” produces 2.5x times the number of responses."

Nice. I guess we aren't all about the money.