Xcel CEO Reconfirms Company’s Commitments: Efficiency Programs Still a Priority

It's good to see that Xcel's leadership is committed to reducing consumer demand for energy (aka demand side management) through various energy efficiency programs. As I've said before making your home or building energy efficient provides a bigger and faster ROI than investing in supply side technology like PV or solar thermal. So, it does make good business sense for Xcel to make an investment in these type of demand side management programs, as opposed to only building new renewable energy power plants where the ROI would take longer. First step of initiating your own demand side management program is of course, the obligatory energy audit.