Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Recently, I have felt that energy efficiency techniques haven't been adopted by commercial and residential buildings as quickly as they should. I'm really a bit shocked when individuals and businesses don't want to save cold hard cash by reducing how much energy is consumed by their home or office. We all should know that of all the "clean" methods that provide the quickest return on investment (ROI), making a home or business use energy wisely is it. And while we wait for the cost of solar photovoltaic modules to come down in price, we should prepare our building by getting a professional energy audit and then incorporating energy efficiency measures. This process of changing light bulbs or adding insulation or caulking the holes isn't difficult and I wonder why more folks aren't thinking about doing it and really aren't interested in saving a buck.

So when I saw this article, "Why Does Energy Efficiency's Promise Remain Unfulfilled," I just had to read it. You should too, because it addresses the reasons why consumers aren't always motivated by what makes economic sense. I know it sounds crazy, but it's true!